Eliezer is a full service print, distribution and production services consultancy that helps clients around the world produce the catalogs, advertising, direct mail and other print pieces that elevate brands and their messages.

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Purchase NY, 10577-2123
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Production Changes = Added Value

How we added value for one client with a few easy production modifications.

Our client had historically produced a 12-page stitched, self-cover brochure on a 130 gsm paper. They were challenged internally to deliver savings or generate “more for less” on this regularly mailed piece.


We recommended switching to a 90gsm high bulk stock that delivered a similar look and feel to their current paper, while also providing a heftier feel for a low page-count catalog.

We recommended changing the production process to an inline spine glued format to save costs.

The net result to our client was that they could produce and mail a 16-page self-cover brochure for exactly the same cost as the 12-page brochure, creating an additional 33% of ‘free’ advertising space.