We were asked to help produce a client’s 460-page brochure more efficiently. The piece had previously been produced using a silk paper and the client wanted us to provide alternative grades and other cost savings ideas.
We were asked to help produce a client’s 460-page brochure more efficiently. The piece had previously been produced using a silk paper and the client wanted us to provide alternative grades and other cost savings ideas.
At Eliezer we started the paper selection process looking at various woodfree coated papers from across Europe. We created a dummy version of the brochure using a new paper with high bulk, whiteness and opacity (show through).
The client was very happy with the alternative and asked us to print their brochure for them. The alternative paper alone delivered a 20% savings, the equivalent of several thousand pounds.
