Eliezer is a full service print, distribution and production services consultancy that helps clients around the world produce the catalogs, advertising, direct mail and other print pieces that elevate brands and their messages.

icon_widget_image Three Manhattanville Road
Purchase NY, 10577-2123
icon_widget_image + 1 (203) 658-1300 icon_widget_image info@eliezerconsulting.com

New Approaches to Legacy Projects

How a simple fix like switching up paper grades saved one client thousands of pounds.

We were asked to help produce a client’s 460-page brochure more efficiently. The piece had previously been produced using a silk paper and the client wanted us to provide alternative grades and other cost savings ideas.


At Eliezer we started the paper selection process looking at various woodfree coated papers from across Europe. We created a dummy version of the brochure using a new paper with high bulk, whiteness and opacity (show through).

The client was very happy with the alternative and asked us to print their brochure for them. The alternative paper alone delivered a 20% savings, the equivalent of several thousand pounds.